|Cala En Porter Menorca|
Increase conventional advertising? Possibly, but with a smaller market to aim for during a recession, perhaps it's time to be more innonative to atrract tourists who have visited before, as well as new ones.
Menorca, a Mediterranean island that is part of the Spanish Balearic Islands (the others include Ibiza and Majorca) decided to try some direct marketing, and rather than wait for British tourists to book their trip, took a show on the road to various towns in the UK with good results.
To read more about it, and for more details about Menorca holidays visit this Menorca blog